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Logic will get you
from A to B.
Imagination will
take you anywhere.

Albert Einstein

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Apple

When Steve Jobs returned to Apple, he needed to put the magic back into the brand. With old friend Lee Clow, he put together one of the most memorable advertising campaigns in recent history – Think Different. We had the honor of documenting how it was done.

Director, Roy Cox
Producers, Robin Mortarotti and Normandie Ramirez
for Apple

Roy Cox Productions
produces corporate
video and documentary
films for television,
marketing events
and the Web.
 
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